Showing posts with label Improve. Show all posts
Showing posts with label Improve. Show all posts

Sunday, December 2, 2012

Improve Your Google Rankings

If you are like most internet marketers your goal is to land on the #1 page of Google without having to pay top dollar. Today, I'll show you a few key strategies you can learn right now in order for Google to notice you.

#1 Keyword Research- Npros MLM Rankings, Google Keyword Tool

When it comes to Google Rankings, it's important to find a keyword that is worth ranking for. One that has high traffic and low competition. Google has a great tool called Google keyword tool. It's FREE and easy to use. All you do is type in the word that you are targeting, and bam! It will show you how many people are actually searching for that term each month. You can use Npros and MLM rankings to see what niche is trending.

If you are a beginner, it's BEST not to compete for keywords that are too competitive. You should target traffic that has 800-1500 searches per month with low competition. Just until you get better at SEO stuff. (You're guaranteed to rank A LOT faster this way).

When you do find a good high-traffic, low-competition keyword the first thing you want to do is optimize it.

#2 Google Rankings- Optimization

If you don't know what optimizing means don't worry I'll explain...When it comes to optimization and Google Rankings they both go hand-in-hand. You can optimize keywords using anything from videos, to WordPress blog posts, and articles.The BEST route to go is owning your own stuff such as a WordPress blog or some kind of blogging platform. A great cheap one I've found that's already setup is the Empower Network. They've done all the SEO work, and all you have to do is blog and rank.

#3 Google Rankings- Permalinks

Permalinks are what you see at the top of your browser. And when it comes to optimization, it's best to make sure your keyword is in that permalink.

For example, suchandsuch.com/Improve-Google-Rankings. Furthermore, make sure the keyword is in the title as well. Like if you're writing about network marketing, you want your title to look similar to this "Make money with network marketing." Or something along those lines. Just make sure your keyword is in the title.

Heads up. On all WordPress sites there is a location where you can add 'post tags.' Make sure you include your keyword in that tag. Warning: Do not use irrelevant tags. Stay relevant to your article, and whatever keyword you're ranking for. All the time I see people trying to rank for one keyword, but in their post tags they're using all the wrong words. If you want to improve your Google rankings just stay relevant and targeted to your keyword.

#4 Google Rankings - In your description

Make sure you use the keyword in the description of your article. This way when someone finds your article, and reads the description it will be an exact match to what they're searching for.

#5 Google Rankings - First and last paragraph

It's important to have your keyword in your first and last paragraph, but DO NOT OVERDO it. You have to be in a sweet spot. If you use your keyword too much then the search engines will think you're spamming, and you can kiss your Google rankings goodbye.Google Rankings

#6 Google Rankings - Emphasis

Make sure you emphasize your keyword by using bold text, underline, or italicize. The first time you use the keyword put it in bold. The next time underline it. The next time italicize it. Wherever you feel like you need to make a point.

#7 Google Rankings - H1, H2, H3

What the heck right? These are header tags. Make sure you use your keyword in each of the three header tags. Most blog sites will have an area called "paragraph." In that area it will show you these particular tags. It's best to have three tags with your keyword.

#7 Google Rankings - Keyword Scatter

Don't be afraid to sprinkle your keyword throughout your post. You want it to show in at least 1- 5% of your article. For example, if you have a 500 word article, then scatter your keyword in five percent of that article.

The key is to have a 1-5 percent density in your posts. I usually shoot for somewhere in between. A great free tool to measure the density of your keyword is called SEO quake. It's like having an expert right over your shoulder. It only works with Mozilla Firefox.

#8 Google Rankings-Images

Add images to your blog posts. Make sure it looks eye-appealing. No one wants to read a long boring post without any pictures. When you do add pictures, be sure to add an alternate tag in the image. Most WordPress blogs let you do this.

That alternate tag should be your keyword. You should also add a link in your image taking your prospects to a capture page if you have one. If you don't have one don't worry.

You can create one like I did which takes a very long time. Or you can become familiar with coding. That's okay too. There's a TON of information to help you get over that learning curve.

You can search for days on stuff for how to improve your Google Rankings. But there's a little more than meets the eye.

If you want to increase your Google Rankings, then you MUST learn these strategies that can GUARANTEE you a #1 spot.

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Improve the Visibility of Your YouTube Videos Through SEO

Did you know that by creating and posting YouTube videos you can further improve the visibility of your business portal and also pull in more web traffic!! Posting any video clip would not do. If you really require high volume traffic you need to ensure that your video has high visibility on search engines which is possible through search engine optimization.

Most of us would be aware that YouTube is considered to be the one of the largest video search engines today and the kind of results it can help produce can significantly impact the position of any website running. YouTube can be compared with Google as it continues to be a medium through which you can draw traffic or visitors who are seeking answers to all kinds of queries that they may have on day to day basis.

Many entrepreneurs are already aware or have experienced the power of YouTube. This is why they keep producing promotional videos and have them loaded on YouTube so as to share with targeted markets and/or clients and customers. This has further increased competition amongst entrepreneurs who optimally use online marketing to boost both visibility and sales. As a result, many site owners are finding it difficult to secure top rankings. By just using search engine friendly keywords you cannot guarantee yourself for top position especially on video sites like YouTube. You would need to adhere to a few rule sets or better engage an agency who can do the work for you.

Once you are able to analyze and finalize keywords then have them included in the name of your video file. These keywords would help your intended audience to be able to reach you online. The name if rich in keywords can also help your video clipped be picked up in search engines. YouTube is seen to rate videos as per their relevance and also informs users online. This further promotes your online presence.

The next step is to post your video script. This is also known as video transcription. Since your video script would be rich in keywords so it would be best to have it posted in the description area. This way search engine spiders can detect your video and it may start appearing in search engine listings. In fact Google indexes this as well.

You may also want to use the caption feature in YouTube. This allows visitors to go through your video in native languages. It has been seen that videos with captions have better chances of being ranked at the top.

Last but not least concentrate on the quality of video. See if you can place HD clips so as to draw the attention of online visitors. Also, see if you can make the video more engaging so that visitors would want to share the clips with others. In case you are not sure about anything then you can always hire an experienced Search Engine Marketing agency who can manage the core activities for you.

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